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Organic search services
SEO services in Calgary
Paper Crane is a Calgary studio that helps organizations get found in Google search, and in the AI answers that now sit above it. We work with clients in Calgary, Vancouver and across North America on a monthly plan.
Rated 5.0 out of 5,5.072 Google reviews320-999 8 St. SW, Calgary
What SEO covers
Most of our SEO work is technical: making your site fast and easy for Google to read, with a page for each service and location. The rest is content and reputation, handled by our in-house team.
Technical fixes
Site speed, structure, structured data, sitemaps and broken pages. If the site itself is holding you back, this is where we start.
Content
Our in-house writers plan and write pages that answer what your buyers search for. We also help with marketing strategy.
Links and mentions
We get your business named and linked on other reputable sites.
Reviews and your Google Business Profile
Reviews and your profile decide whether you show up in the map results. We help you collect reviews and keep the profile accurate.
The audit before we start
Before we agree to work together, we audit your site and how you show up in Google search and AI answers.
If your website can't support SEO work, because of the platform it's on or how it was built, we tell you before you sign.
Sometimes the right fix is moving the site to a faster platform during onboarding. With the AI tools we build with, that costs far less than it used to, and it goes into the quote up front.
What we change
After the audit, we fix the problems that cost you the most traffic first.
Fix what stops Google reading your site
Crawl errors, slow pages, missing structured data and duplicate pages.
Give every service and location its own page
Google ranks pages, so a buyer searching for one service in one city should land on a page about exactly that.
Write pages that answer real searches
We look at what your buyers type into Google and write pages that answer it plainly, with real numbers and examples.
Build your reputation off the site
Reviews, directory listings and mentions on other sites. These also feed the AI answers your buyers read.
Report and adjust
We track the results every month and change the plan when the numbers say to.
Results from our SEO work
Results from Krown and CHF BC, from their own analytics.
Local SEO in Calgary and Vancouver
For businesses that serve customers in Calgary or Vancouver, the map results count as much as the regular ones, and they depend mostly on your Google Business Profile and your reviews.
We connect to your Google Business Profile, watch for new reviews, set up automated review requests, help your team reply and keep your profile details accurate.
We also work with organizations across North America, and most of the work happens online.
Reporting and KPIs
During discovery we agree on the numbers we'll track, tied to your revenue, and we keep them the same every month.
A monthly call
You go through the results with your account manager and agree on what happens next.
A written monthly report
What changed this month and what we recommend next.
A client portal
Your numbers are there whenever you want them, without waiting for the report.
AIVA, your own AI assistant
Ask questions about your data in plain English, build your own reports and get advice. AIVA is set up for your company and connected to your accounts.
How much does SEO cost?
Organic add-on, on any Plan
$1,900 to $8,000a month
Larger organizations and those with more locations sit at the higher end.
Your size and number of locations
Each location needs its own pages, listings and reviews.
The state of your website
A site that needs fixing or moving takes more work up front.
How competitive your searches are
Ranking for a crowded term in Calgary takes more work than a niche one.
How much content you need
New pages and articles from our writers add to the monthly work.
Onboarding can cost more than a regular month, because that's when the audit and any website fixes happen. You'll know both prices before you sign.
The six-month review
If we haven't shown our value after six months, we sit down together and re-plan. That could mean changing the plan or ending the contract.
Questions about SEO
How much does SEO cost in Calgary?
Organic runs as an add-on to any Paper Crane Plan, from $1,900 to $8,000 a month. The first month is charged twice to cover setup.
Do you work outside Calgary?
Yes. We're based in Calgary and work with organizations across North America. Local SEO for the map results is built around each city you serve, and the rest of the work happens online.
Who is your SEO service a good fit for?
Organizations with a few locations or a longer sales process: small chains like dental groups, nonprofits, service businesses, ERP and software implementation firms, and energy and carbon-reduction companies. If you run a single small shop, like one clinic or one barbershop, Organic is usually more than you need, and we'll tell you so.
Can we see SEO results you've delivered?
Yes. On Krown's new site, the average Google position went from 13.8 to 5.7, and the share of search visitors reaching a booking page went from 17% to 35%. On CHF BC's new site, visits from search rose 23% and contact page views rose 92% in the 12 weeks after launch, compared with the 12 weeks before. The case studies have the details.
How long does SEO take to work?
Technical fixes can show up within weeks. Rankings for competitive terms usually take months, so we review the whole plan with you at six months.
Can you guarantee a first-page ranking?
No. Nobody controls Google's results. We agree on the numbers tied to your revenue and report them every month.
Talk to us about SEO
Tell us about your business and who you sell to. If it looks like a fit, we'll start with an audit of where you stand in Google and in AI answers.
Ask about an audit320-999 8 St. SW
Calgary, Alberta T2R1J5