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Paper CraneFLIGHT-PROGRAM

Helping Your Non-Profit Take Flight

Are you a non-profit organization looking to soar to new heights with your marketing and branding efforts? The Flight Program offers our marketing strategy consulting to one non-profit that needs it, completely free of charge.

We wanted to put our time and expertise somewhere other than billable work. The same generosity we try to run the team on, pointed at the community around us. That is where the Flight Program came from.

What is the Project

This year, the Flight Program will be offering marketing or brand strategy support to one chosen non-profit organization. We know how hard it is for a non-profit to stand out and reach the people it needs to reach. That is the gap this is meant to close.

A marketing strategy is ideal for a non-profit organization interested in:

Promoting a new product or service offering

Creating a strategic approach to their advertising

Providing clarity on targeted messaging for different audiences

Target its ad spend to better increase donations

Launching a new campaign

A brand strategy is ideal for a non-profit organization interested in:

Clearly differentiating itself against its competitors

Clarifying and expressing its value proposition

A new brand identity

Note

What's Included?

Our team will work closely with you to develop a customized marketing or brand strategy tailored to your organization's needs and goals. This project includes up to 180 hours of work (approximately $25,000-$30,000 of value) towards a brand or marketing strategy. Together, we'll help you maximize your impact and reach a wider audience.

Who is Qualified (Eligibility)

Whether you're a small grassroots organization or a well-established charity with national reach, we're here to support you in achieving your marketing goals. In order to qualify for the Flight Program, your organization must:

Be a registered non-profit organization

Have a board of directors

Have an annual marketing budget line for hard media costs

Appoint a dedicated point of contact for this project

Our Work

CCASA's mark on warm cream with its audience colours
BrandStrategyCreative

CCASA

For more than 25 years, Calgary Communities Against Sexual Abuse has been a steady presence for people affected by sexual violence. When they were ready to carry that work into a new decade, they came to us for a brand that felt less like a help line and more like a friend. We rebuilt their identity from the ground up.

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Help for Dementia bloom mark on brand blue
BrandStrategySoftware Development+1

Help for Dementia

Help for Dementia is the Alzheimer Society of Alberta and Northwest Territories' home for dementia learning and support. Over three years we rebranded it, rebuilt the learning platform from the ground up, and added an AI resource assistant and a resilience tool that meet people wherever they are.

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View All Work
Applications

Applications open September 1, 2025 and close December 16, 2025.

Applications OpenedSeptember 1, 2025
Applications Closed (Deadline Extended)December 16, 2025

Leave the Nest

Apply to the Flight Program and tell us where your marketing is stuck. We will take it from there.

We would love to hear what you are working on.

Apply Now

FAQ

Can anyone apply?

The Flight Program is open to Canadian non-profit organizations and charities. To be eligible, you must:

  • Be a registered non-profit organization
  • Have a board of directors
  • Have an annual marketing budget line for hard media costs
  • Appoint a dedicated point of contact for this project

Does it have to be Canadian?

As part of our dedication to supporting our environment and community, at this time applications are only accepted from Canadian organizations.

What is a brand strategy and why do we need one?

A brand strategy is vital for an organization to clearly differentiate itself against its competitors, clarify and express its value proposition and create a new brand identity. Your brand strategy is your map to establishing who your organization is, why they exist and, most importantly, why people should care.

What is a marketing strategy and why do we need one?

A marketing strategy is important for organizations who are promoting a new product or service offering, creating a strategic approach to their advertising . providing clarity on targeted messaging for different audiences, targeting its ad spend to better increase donations, or launching a new campaign.

Can we apply more than once?

Yes! If you have multiple projects you could use our support with or were unsuccessful with your first application, please do apply again.

What’s not in scope?

  • Implementation of marketing strategies.
  • Purchase or subscription costs for marketing tools (e.g., CRM systems).
  • Direct payment for ad spend or media buys.
  • Event planning or execution.
  • Public relations services.
  • Design and creation of brand merchandise.
  • Creation or management of Google Ads campaigns.
  • Web development
  • Customer service training or implementation.
  • Training in tools or software not directly related to marketing strategy.
  • Legal consultation or review of marketing materials.
  • Any form of paid promotion or sponsorships.
  • Website accessibility audits.
  • Internal communication strategy development.
  • Management of third-party vendors or agencies.
  • Providing stock images or premium assets.
  • Tracking or reporting on the implementation of strategies post-delivery.
  • Grant writing or application for funding.
  • Any project that extends beyond the agreed 180 hours of work.