Paper Crane, Calgary
Calgary web design and development
Paper Crane is a Calgary brand, web design and development agency in the Beltline, founded in 2019. We design and build Webflow, WordPress and headless (Sanity and Next.js) websites for nonprofits, municipalities and mid-size companies, then hand them over so your team can run them.
Paper Crane at a glance
2019
Founded in Calgary
100+
Websites launched
5.0
On Google, from 72 reviews
AA
Every site built and tested to WCAG 2.2 AA
3
MUSE Creative Awards
What we build
We build on Webflow or WordPress when a marketing team runs the site day to day, and on Next.js with Sanity (custom code with its own editing system) when the site works more like software.
Marketing websites your team can edit
WordPress sites built from a library of blocks your staff arrange into pages. YWCA Calgary runs on 51 of them and builds new pages without calling us.
Websites that work like software
Next.js and Sanity sites with custom connections to the tools you already use. Hopewell Residential's site sends fresh listings to its Google and Meta ads twice a day.
Rebuilds of sites that have outgrown their platform
Most sites we replace worked when they launched. Years later, every small edit is a support ticket.
Webflow, WordPress or headless
We're partners with all three, so we recommend the one that fits how your team works, not the one we happen to sell.
Webflow
Our pick for marketing sites a small team runs: visual editing, hosting and security handled by Webflow, and no plugins to keep updated. We're a Webflow Certified Partner.
Our Webflow profileWordPress
For teams that already know it or need its plugins. We build block-based themes your staff arrange into pages, hosted on WP Engine, where we're a partner. YWCA Calgary runs on 51 of our blocks.
WP Engine partnershipHeadless: Sanity and Next.js
For sites that behave like software: listings, data feeds, accounts, or content shared across several sites. Fast, secure and built around your content. We're a Sanity partner, and Hopewell Residential and Krown run on it.
Sanity partnership
Who we build for
Most of our work is for a few kinds of organizations, in Calgary, across Alberta and in the rest of Canada.
Nonprofits and charities
YW Calgary, CHF Canada and CCASA. YW Calgary's team builds its own pages from 51 reusable blocks.
Nonprofit websitesMunicipalities and the public sector
RDCK, RDCK Engage and AKBLG. Accessible public websites, built to WCAG 2.2 AA and delivered through public procurement.
Municipal websitesMid-size B2B companies
Krown, ERP-One, Hopewell Residential and the Calgary Chamber. Hopewell's listings now feed its Google and Meta ads twice a day.
See the workTourism
Tourism Lethbridge publishes its own pages and campaigns without asking us.
Tourism websites
Calgary websites we've built

Hopewell Residential
Ad listing feeds update twice a day, replacing a spreadsheet the ad agencies updated by hand every week.
Read the case study
YWCA Calgary
51 reusable blocks the team uses to build pages without a developer.
Read the case study
Help for Dementia
Software costs cut by about 45% year over year after the rebuild.
Read the case study
Why sites get replaced
Every change needs a developer
Adding a section means a quote and a wait. The people who know the content can't publish it, so the site drifts out of date.
The template stopped fitting
The page you need doesn't exist in the theme, so content gets squeezed into the layouts that do.
Nobody knows what it costs to run
Licences, plugins and hosting renew on their own schedules. The yearly cost of keeping the site running is rarely written down.
The site is slow and nobody knows why
Years of plugins, trackers and half-finished migrations pile up. When the platform itself is the problem, patching it costs more than rebuilding.
How much does a website cost in Calgary?
We give you one fixed price after a short planning session. Our projects start at $25,000 CAD, and most land between $75,000 and $150,000. The price depends on four things.
How many page types you need
Each page template is designed, built and tested once, then reused. A site with five templates costs less than one with twenty.
Your content
How long a move takes depends on how many pages there are and how much needs rewriting. Redirects for every old address add to the build.
Connections to other systems
Each link to a CRM, donation platform, Xero or a booking tool adds work.
Accessibility and French
A higher accessibility standard or a French version of the site both add design, build and testing time.
You own the finished website: the code, the content and the accounts.
How we scope and price a websiteAccessibility
Every site we build is built and tested to WCAG 2.2 AA, the standard most Canadian public-sector buyers ask for. We run automated checks with axe-core on the rendered pages, then test by hand: keyboard order and focus, colour contrast as it actually renders, tap target sizes, and layouts down to 320 pixels wide.
Accessibility is part of the build from the first template, not an audit at the end.
How a website project works
Planning session and fixed quote
We learn what the site needs to do and who will run it, then give you one fixed price.
Design
We design the site, or build from your design studio's files.
Build
We build the blocks and templates and connect the site to your other systems.
Content and training
We move or enter your content and show your team how to build pages.
Launch
We put the site live and redirect old page addresses so you keep as much of your search ranking as possible.
After launch
After launch we can host, update and keep improving the site for you.
Working with your design agency
We build sites that other studios designed. Daughter Creative led the brand, the UX and the writing for YWCA Calgary and Hopewell Residential, then brought us in to build both.
If you already have a design you like and need someone to build it, that's a normal way to work with us. We're used to sharing a sitemap and Figma files with another team.
A Calgary agency
Our office is at 320-999 8 St SW in the Beltline, and we're happy to meet in person. We're members of the Calgary Chamber, and we've built websites for Calgary organizations including YW Calgary, the Calgary Chamber and Hopewell Residential.
Much of our work is in Alberta, and we also build for clients in British Columbia, Ontario and the United States.
Questions about web development in Calgary
How much does a website cost in Calgary?
Our projects start at $25,000 CAD, and most land between $75,000 and $150,000. We give one fixed price after a short planning session. It depends on how many page types you need, how much content is moving or being written, which other systems the site connects to, and whether you need a French version.
How long does a website take?
Most of our websites take 2 to 9 months, depending on scope and how quickly content and decisions come back to us. A focused rebuild with your content ready sits at the short end.
What platform should our website be on?
Webflow or WordPress when a marketing team runs the site day to day. Next.js with Sanity when the site works more like an application, with listings, accounts or data feeds. We're partners with all three, so we recommend the one that fits how your team works.
Do you work with municipalities?
Yes. We've built for the Regional District of Central Kootenay (RDCK and RDCK Engage) and the Association of Kootenay and Boundary Local Governments (AKBLG), with sites built to WCAG 2.2 AA.
Do you work with nonprofits, and do you have nonprofit pricing?
Yes to both. Nonprofits are a large share of our work, including YW Calgary, CHF Canada and CCASA. Registered charities and nonprofits get 10% off, so the same budget buys more of our time.
What accessibility standard do you build to?
WCAG 2.2 AA. We test with axe-core and by hand for keyboard use, focus, colour contrast and small screens.
Who owns the website after launch?
You do: the code, the content and the accounts.
Do you offer support and hosting after launch?
Yes. We can host, update, back up and monitor the site, and keep improving it. We price care plans with your project, and you're free to take the site elsewhere.
Are you based in Calgary?
Yes. Our office is at 320-999 8 St SW in the Beltline, and we're happy to meet in person.
Our site is only a few years old. Is it worth rebuilding?
Often not. If the foundation is sound, it's usually cheaper to fix what's slow and give your team better editing tools. A rebuild is worth it when the platform itself is what's blocking you.
Can our team run the site after launch?
Yes. We hand over a library of blocks your team arranges into pages. Tourism Lethbridge publishes its own pages and campaigns without asking us.
We already have a design agency. Do you work alongside them?
Yes. Daughter Creative led the design for YWCA Calgary and Hopewell Residential, and we built both from their sitemap and Figma files.
Do you only work with Calgary companies?
No. We're based in Calgary and much of our work is in Alberta, but we also build for clients in British Columbia, Ontario and the United States.
Talk to us about your website
Tell us what your site does now and what you need it to do. If a rebuild is the wrong answer, we'll say so.
Get in touch320-999 8 St. SW
Calgary, Alberta T2R1J5